CHALLENGE IS A YOUNG COMPANY MANUFACTURING HAND MADE BICYCLE TUBULARS AND TIRES. IT IS COMMON KNOWLEDGE THAT ONLY A FEW COMPANIES HAVE BEEN MANUFACTURING THIS KIND OF PRODUCTS AND AMONG THOSE THERE WAS CLEMENT.

CLEMENT, ORIGINALLY A FAMILY BUSINESS, BECAME SUBSEQUENTLY PART OF THE PIRELLI GROUP AND THE FACTORY WAS MOVED TO THAILAND CAME TO AN END. BREWO, AN OLD ITALIAN TRADING COMPANY OPERTATING IN THE FIELD OF BICyCLE PARTS AND ACCESSORIES ,HAD BEEN FOR MANY YEARS THE SOLE AGENT FOR THE CLEMENT PRODUCTS; THE OWNERS DID NOT WANT TO LOSE THE OPPORTUNITY OF EXPLOITING THE KNOW-HOW THAT THAI CLEMENT ENGINEERS AND WORKERS HAD ACQUIRED IN THE MANUFACTURING FOR SO MANY YEARS OF THIS KIND OF HIGH LEVEL PRODUCTS.

IT WAS DECIDED TO OPEN A NEW FACTORY IN THAILAND (CHALLENGE) GATHERING TOGETHER THE LARGEST NUMBER OF PEOPLE WHO HAD MADE A LONG EXPERIENCE WITH THAI CLEMENT, THE NAME CHALLENGE, ALTHOUGH NOT VERY EXCLUSIVE, WAS CHOSEN TO EMPHASISE THE SPIRIT OF A NEW COMPANY THAT WAS UNDERTAKING A BIG CHALLENGE TO MANUFACTURE AND ESTABLISH A NEW BRAND NAME IN THIS VERY EXCLUSIVE MARKET. CHALLENGE, AT THE BEGINNING, FOLLOWED THE TRADITIONAL TEChNOLOGY TO MANUFACTURE BICYCLE TUBULARS AND TIRES, BUT PROGRESSIVELY, GAINING EVERY DAY A NEW EXPERIENCE, INTRODUCED NEW MATERIALS AND NEW PROCESSES TO KEEP PACE WITH INCREASED MARKET REQUIREMENTS. THE ADVANTAGES OF HAND MADE TUBULARS AND TIRES ARE VERY WELL KNOWN TO ALL PROFESSIONAL RIDERS AND WE MAKE ALL POSSIBLE EFFORTS TO MAINTAIN AND IMPROVE THE MAXIMUM RIDING COMFORT THE PLEASURE OF OUR CUSTOMERS WILL BE OUR GREATEST SATISFACTION.